What raises buying temperature?
Buying Temperature
These, universally:
F - Fear of loss. This is scary powerful in sales - but you have to know what you're doing. After i sold door to door, it was about letting the opportunity customer know that I'm only in the city for a limited time. This really is effective because it's completely accurate. Fake scarcity is crap and work. No one cares. Stop it. Everyone knows you're selling way more than 100 copies of this eBook, buddy.
But real, genuine scarcity for legitimate reasons will motivate people to buy, and buy now.
Can you be sure your customers that now is the only time to buy? Ties in with U.
U - Urgency. This price should go up. "I know you want to take time to think about this. This can be a bargain I don't want one to miss." It's okay to become little paradoxical.
G - Greed. This one is pretty standard. Describe how your product and service will save you the customer money and time.
I - Indifference. Do not be sales-y. People have their guards approximately salespeople. Don't push it. Be casual. This helps when you're backing an excellent product that provides value: something you believe in. You've tons of sales to produce and you are not desperate or needy.
E - Effect of Jones. So and so down the block is definately a happy customer. Share reviews that are positive and testimonials to construct trust and credibility.
S - (Power of) Suggestion. Before you suggest anything, you must understand what your customers' needs are, and the way your product addresses those needs. Which, if you're selling something, I'm sure you're already quite interested in. Then, connect their needs with your product with the power of suggestion. "I view the problems you've had previously with X, Y and Z, and that i suggest you ____ to stop this problem right away."
Of course, the more specific and descriptive you are, the better. Describe the issue. A lack of something: money, time, love, happiness, energy, etc. An excessive amount of something: anxiety, worries, debt, weight, etc. Describe the answer. Clearly explain how your products solves the issue of either a lack or abundance of something.
Paint the photo of an improved situation along with your suggestion.
Buying Temperature
Used completely, the FUGIES are very, extremely powerful. You're relating to the customer, establishing rapport, creating a relationship and sharing the benefits of your product. Each one of these can be a step towards sales, and repeat sales.